I’m Dana. I turn business strategy into brands people trust and work that makes an impact.
Good work starts18+ years in marketing. 13+ leading my consultancy. Earlier chapters in hospital and international nonprofit leadership.
I connect strategy, storytelling, and execution. Now I’m ready to bring that breadth to one team.
Explore my experience, find a connection to your role, or introduce us.
An AI guide grounded in my work. A topic-based search for your role.
BBA, Marketing
Texas State University
Highest Honors
Women’s Entrepreneurship Certificate
Cornell University
Marketing strategy & planning · Brand positioning · Identity & messaging · Creative direction · Audience insights · Digital experiences · Content strategy · Launches · Public relations & crisis communications · Partnerships · Executive & board collaboration · Team leadership · Budgets · Performance measurement
GA4 · Canva · Adobe Creative Cloud · WordPress · Elementor · Wix · Power Automate · Excel · ChatGPT
Healthcare & wellness · Technology & medical devices · Professional services · Nonprofit · Landscaping & outdoor services
Clear strategy. Meaningful stories. Measurable results.
Strategy, creative direction, and execution, connected.
An anniversary campaign that gave parents a reason to choose CTPO.
Watch her story ↗Parents connect with what care makes possible:
getting back to being a kid.
Distinct brands. Thoughtful digital experiences.
Positioning · Content strategy · Web design · SEO
Logo & brand design · Web design · Strategy
Logo & brand design · Web design · Strategy
Logo & brand design · Web design · Strategy
Logo & brand refresh · Web design · Strategy
Brand design · Web design · Strategy
Select a project to visit the live website ↗
On set, on stage, and in the community.
A look behind the work.
Behind the scenes with Carson Coots and Cognitive Films.
Scroll the filmstrip, choose a chapter, or use the arrows to explore.
From clients, collaborators, and leaders.
Dana is an outstanding marketing executive. She knows the business well and how best to help move organizations forward. We experienced tremendous growth and success under her marketing leadership.
I am always impressed by how intimately familiar she is with her client's brand. She creates stunning websites - some of the best I've seen - and she knows how to fuse wit and humor with truth and emotion to create relatable and impactful copy.
She has a true creative eye that lends itself wonderfully to marketing. She helped the company find the right look for their business and worked to develop a website that portrayed the practice exactly how we imagined.
She exceeded our expectations with our new website and delivered exactly what she promised. Dana provides good, solid direction when it comes to designing and creating content for websites.
Excerpts from LinkedIn recommendations and Google reviews.
New tools. Experienced judgment.
Translating brand strategy, voice, and creative standards into repeatable AI-guided workflows.
Connected Power Automate, Excel, ChatGPT, and Outlook to coordinate research, messaging, and outreach preparation.
A prototype exploring how generative AI can make wellness information more useful and personal.
Texas Hill Country–based, with a love for plants, wellness, and thoughtful design. I’m also developing Little Herbs, Big Feelings, a children’s book about herbs and emotions.
Curiosity shapes my work: listen closely, find the connection, make it matter.
I’m exploring senior marketing roles that connect strategy, creativity, and business impact.
Remote or hybrid in the Austin area.
Open to some travel and opportunities across industries.
